Sports Medicine and Fitness

Track 13: Traditional Medicine for sports injuries

Traditional Chinese Medicine is a method of healing and pain relief that has been used for over two thousand years. The World Health Organization (WHO) defines traditional medicine as "the sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness. Behind every loyal fan base is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities. The Sports Marketing & Media Bachelor of Science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses.